Member Thought Leadership
MEMBER:
JM Search
The role of the Chief Marketing Officer (CMO) in professional services is rapidly evolving as technologies like AI, machine learning, and natural language processing reshape the marketing landscape. Today’s CMOs must balance adopting these tools with maintaining authenticity and relationship-building, all while aligning their efforts with broader business strategies. The modern CMO also faces challenges in leveraging AI effectively without overextending their martech stack or compromising the personal touch central to client engagement.
This article by JM Search explores how today’s CMOs can navigate these complexities and lead their firms to success.
