Member Thought Leadership
Modern sports franchises are moving beyond traditional revenue models by embracing cross-functional collaboration and data-driven strategies. Chief Revenue Officers (CROs), alongside CFOs, CTOs, CMOs, and other executives, are spearheading initiatives such as direct-to-consumer media platforms, exemplified by the Phoenix Suns’ shift away from regional sports networks to control content distribution and monetization. Teams like Ilitch Sports are transforming stadiums into year-round entertainment hubs with mixed-use developments, including dining, retail, and residential spaces, to generate continuous revenue. The Philadelphia Union is enhancing fan engagement through premium experiences and flexible membership programs that offer personalized content and exclusive access. These innovative approaches underscore the importance of integrated leadership and strategic alignment in unlocking new revenue streams in the evolving sports industry.
