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Suppose you’re interviewing a VP of Marketing or Sales who has scaled a SaaS startup from early stage to million, built a high-converting demand-generation engine, and secured five new Fortune 500 logos. Despite their impressive résumé, you hesitate. The candidate has achieved all of this at a company much smaller than yours, and you know what works at a million company can fail spectacularly at a 0 million one.

It’s a familiar dilemma for hiring managers: even GTM leaders with a proven track record can struggle when jumping growth stages. Past success at one scale doesn’t guarantee they’ll thrive in the complexity of a larger company. This raises the question: how do you identify candidates who can make the leap?

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