
Member Thought Leadership
At the BIG BANG Festival in Berlin, 250+ speakers and participants explored AI’s technical, ethical, and social dimensions, emphasizing that AI is more than efficiency—it’s a system shift. Success requires organizations to analyze their own processes, tailor use cases, and engage all stakeholders, while also addressing compliance and legal issues like the EU AI Act. The takeaway: companies must dedicate people to AI, experimenting and building competence to use it as a creative partner that frees time for innovation and strengthens credibility.